TY  - BOOK
AU  - ANDERSON, Carol H
AU  - VINCZE, Julian W
TI  - Strategic marketing management
SN  - 0618338071
U1  - 658.8 
PY  - 2004///
CY  - BOSTON
PB  - HOUGHTON MIFFLIN
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -