TY  - BOOK
AU  - MATHUR, J S
AU  - 
TI  - Advertising management: Text and cases
SN  - 8122415946
U1  - 659.1 
PY  - 2005///
CY  - NEW DELHI
PB  - NEW AGE INTERNATIONAL (P) LTD.
KW  - ADVERTISING
ER  -