TY  - BOOK
AU  - AAKER, David A
AU  - 
TI  - Brand portfolio strategy: Creating relevance, differentiation, energy, leverage, clarity
SN  - 0743249380
U1  - 658.827 
PY  - 2004///
CY  - NEW YORK
PB  - FREE PRESS
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -