TY  - BOOK
AU  - CHATURVEDI, Braj Mohan
AU  - 
TI  - Total brand management: An introduction
SN  - 8178813823
U1  - 658.827 
PY  - 2004///
CY  - HYDERABAD
PB  - ICFAI
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -