TY  - BOOK
AU  - CHOWDHARY, Nimit
AU  - CHOWDHARY, Monika
TI  - Textbook of marketing of services: The Indian experience
SN  - 140392760X
U1  - 658.8 
PY  - 2005///
CY  - NEW YORK
PB  - MACMILLAN PUBLICATION
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -