TY  - BOOK
AU  - EDWARDS, Helen
AU  - DAY, Derek
TI  - Creating passion brands: Getting to the heart of branding
SN  - 0749445432
U1  - 658.827 
PY  - 2005///
CY  - LONDON
PB  - KOGAN PAGE
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -