TY  - BOOK
AU  - WIPPERFORTH, Alex
AU  - 
TI  - Brand hijack: Marketing without marketing
SN  - 0670058564
U1  - 658.827 
PY  - 2005///
CY  - LONDON
PB  - PENGUIN
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -