TY  - BOOK
AU  - PRAHALAD, C K
AU  - 
TI  - Fortune at the bottom of the pyramid: Eradicating poverty through profits
SN  - 8129707128
U1  - 658.4012 
PY  - 2005///
CY  - DELHI
PB  - PEARSON EDUCATION
KW  - MANAGEMENT BY OBJECTIVES
ER  -