TY  - BOOK
AU  - KELLY, Francis J
AU  - SILVERSTEIN, Barry
TI  - Breakaway brand: How great brands stand out
SN  - 0070611874
U1  - 658.87 
PY  - 2005///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING - RETAIL MANAGEMENT
KW  - RETAIL MANAGEMENT
ER  -