TY  - BOOK
AU  - HAYWOOD, Roger
AU  - 
TI  - Corporate reputation, the brand and the bottom line: Powerful proven communication strategies for maximizing value
SN  - 074944651X
U1  - 659.1 
PY  - 2006///
CY  - LONDON
PB  - KOGAN PAGE
KW  - ADVERTISING
ER  -