TY  - BOOK
AU  - KUMAR, S Ramesh
AU  - 
TI  - Marketing and branding: The Indian scenario
SN  - 8131700976
U1  - 658.827 
PY  - 2007///
CY  - DELHI
PB  - PEARSON EDUCATION
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -