TY  - BOOK
AU  - DRUMMOND, Graeme
AU  - ENSOR, John
TI  - Introduction to marketing concepts
SN  - 8131207668
U1  - 658.8 
PY  - 2005///(2007)
CY  - USA
PB  - ELSEVIER
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -