TY  - BOOK
AU  - JAIN, Subhash C
AU  - 
TI  - Marketing: Planning and strategy
SN  - 8121302074
U1  - 658.8 
PY  - 2004///(2007)
CY  - SINGAPORE
PB  - THOMSONS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -