TY  - BOOK
AU  - MARTIN, Graeme
AU  - HETRICK, Susan
TI  - Corporate reputations, branding and people management: A strategic approach to HR
SN  - 8131207625
U1  - 658.827 
PY  - 2006///
CY  - USA
PB  - ELSEVIER
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -