TY  - BOOK
AU  - KERIN, Roger A
AU  - HARTLEY, Steven W
TI  - Marketing: The core
SN  - 007121478X
U1  - 658.8 
PY  - 2004///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -