TY  - BOOK
AU  - CHERNATONY, Leslie de
AU  - MCDONALD, Malcolm
TI  - Creating powerful brands
SN  - 8131204359
U1  - 658.827 
PY  - 2006///
CY  - USA
PB  - ELSEVIER
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -