TY  - BOOK
AU  - STONE, Marilyn A
AU  - DESMOND, John
TI  - Fundamentals of marketing
SN  - 0415370974
U1  - 658.8 
PY  - 2007///
CY  - LONDON
PB  - ROUTLEDGE
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -