TY  - BOOK
AU  - MATHIESON, Rick
AU  - 
TI  - Branding unbound: The future of advertising, sales and the brand experience in the wireless age
SN  - 8120332652
U1  - 658.827 
PY  - 2007///
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -