TY  - BOOK
AU  - HANLON, Patrick
AU  - 
TI  - Primal branding: Create zealots for your brand, your company and your future
SN  - 074327797X
U1  - 658.827 
PY  - 2006///
CY  - NEW YORK
PB  - FREE PRESS
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -