TY  - BOOK
AU  - MCDONALD, Malcolm
AU  - PAYNE, Adrian
TI  - Marketing plans for service businesses: A complete guide
SN  - 8131211069
U1  - 658.8 
PY  - 2007///
CY  - LONDON
PB  - BUTTERWORTHS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -