TY  - BOOK
AU  - AIMA
AU  - 
TI  - Strategies for building sustainable Indian brands
SN  - 8183230180
U1  - 658.827 
PY  - 2006///
CY  - DELHI
PB  - EXCEL BOOKS
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -