TY  - BOOK
AU  - BIRD, Drayton
AU  - 
TI  - Commonsense direct and digital marketing
SN  - 8175543720
U1  - 658.8 
PY  - 2008///
CY  - LONDON
PB  - KOGAN PAGE
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -