TY  - BOOK
AU  - STEVENS, Robert E
AU  - SHERWOOD, Philip K
TI  - Market opportunity analysis: Text and cases
SN  - 8179927601
U1  - 658.8 
PY  - 2008///
CY  - DELHI
PB  - JAICO
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -