TY  - BOOK
AU  - JONES, John Philip
AU  - 
TI  - When Ads work: New proof that advertising triggers sales
SN  - 8120332256
U1  - 659.1 
PY  - 2007///
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - ADVERTISING
ER  -