TY  - BOOK
AU  - GAUTAM, Neeran
AU  - JAIN, Kokil
TI  - Consumer behaviour: Text and cases
SN  - 818954733X
U1  - 658.8342 
PY  - 2008///
CY  - DELHI
PB  - WISDOM PUBLICATIONS
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -