TY  - BOOK
AU  - 
TI  - Harvard business review on brand management
SN  - 0070253234
U1  - 658.827 
PY  - 1999///
CY  - MASSACHUSETTS
PB  - HARVARD BUSINESS SCHOOL
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -