TY  - BOOK
AU  - POST, Richard S
AU  - POST, Penelope N
TI  - Global brand integrity management: How to protect your porduct in today's competitive environment
SN  - 007022952X
U1  - 658.827 
PY  - 2008///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -