TY  - BOOK
AU  - COUGHLAN, Anne T
AU  - STERN, Louis W
TI  - Marketing channels
SN  - 8120336339
U1  - 658.8 
PY  - 2006///(2008)
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -