TY  - BOOK
AU  - ARTHUR, Ivan
AU  - MATHEWS, Kurien
TI  - Brands under fire
SN  - 0670082261
U1  - 658.827 
PY  - 2008///
CY  - DELHI
PB  - PENGUIN INDIA
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -