TY  - BOOK
AU  - FERRELL, O C
AU  - HARTLINE, Michael D
TI  - Strategic marketing
SN  - 8131509133
U1  - 658.8 
PY  - 2008///
CY  - NEW DELHI
PB  - CANGAGE LEARNING
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -