TY  - BOOK
AU  - RAMASWAMY, V S
AU  - NAMAKUMARI, S
TI  - Marketing management
SN  - 0230637299
U1  - 658.8 
PY  - 2009///
CY  - NEW YORK
PB  - MACMILLAN PUBLICATION
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -