TY  - BOOK
AU  - CRAVENS, David W
AU  - PIERCY, Nigel F
TI  - Strategic marketing
SN  - 0070682607
U1  - 658.8 
PY  - 2009///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -