TY  - BOOK
AU  - BIJAPURKAR, Rama
AU  - 
TI  - We are like that only: Understanding the logic of consumer India
SN  - 0670999446
U1  - 658.8342 
PY  - 2007///
CY  - DELHI
PB  - PENGUIN INDIA
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -