TY  - BOOK
AU  - MULLINS, JOHN W.
AU  - WALKER, Orville C
TI  - Marketing management: A strategic decision-making approach
SN  - 0071267762
U1  - 658.8 
PY  - 2010///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -