TY  - BOOK
AU  - YOUNG, Roy A.
AU  - WEISS, Allen M.
TI  - Marketing champions: Practical strategies for improving marketing's power,influence, and business impact
SN  - 8126529582
U1  - 658.8 
PY  - 2011///
CY  - NEW YORK
PB  - JOHN WILEY
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -