TY  - BOOK
AU  - MARSHALL, Greg W.
AU  - JOHNSTON, Mark W
TI  - Marketing management
SN  - 0071283188
U1  - 658.8 
PY  - 2010///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -