TY  - BOOK
AU  - CRAVENS, David W
AU  - MEUNIER-FITZHUGH, Kenneth L.
TI  - Oxford handbook of strategic sales and sales management
SN  - 0199569458
U1  - 658.85 
PY  - 2011///
CY  - NEW YORK
PB  - OXFORD UNIVERSITY PRESS
KW  - MARKETING - SALESMANSHIP
KW  - SALESMANSHIP
ER  -