TY  - BOOK
AU  - ENIS, Ben M.
AU  - COX, Keith K
TI  - Marketing classics: A selection of influential articles
SN  - 0205083412
U1  - 658.8 
PY  - 1985///
CY  - LONDON
PB  - ALLYN AND BACON
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -