TY  - BOOK
AU  - LAMB, Charles W
AU  - HAIR, Joseph F
TI  - MKTG
SN  - 813151708X
U1  - 658 
PY  - 2012///
CY  - UNITED STATES
PB  - CENGAGE LEARNING
KW  - GENERAL MANAGEMENT
KW  - MANAGEMENT
ER  -