TY  - BOOK
AU  - KOTLER, Philip
AU  - HESSEKIEL, David
TI  - Good works: Marketing and corporate initiatives that build a better world and the bottom line
SN  - 8126536665
U1  - 658.8 
PY  - 2012///
CY  - NEW DELHI
PB  - WILEY INDIA PVT. LTD.
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -