TY  - BOOK
AU  - KURTZ, David L
AU  - BOONE, Louis E
TI  - Principles of marketing
SN  - 8131502938
U1  - 658.8 
PY  - 2011///
CY  - NEW DELHI
PB  - CANGAGE LEARNING
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -