TY  - GEN
AU  - PANDA, ABINASH
TI  - Do you khow who you are dealing with? Cultural due diligence: What, why and how
PY  - 2013///
KW  - MERGERS AND ACQUSITIONS
N2  - Though cultural isses have contributed significantly to the failure of many mergers and acqusitions, corporate executive seem to have avoided carrying out cultural due diligence because culture is too woolly and complex a concept to be understoodand assessed. However, it can no longerbe ignored with India becoming a hub of many mergers and acqusitions. This paper focuses on what, why and how of cultural due diligence from a practitioner's perspective
ER  -