TY - GEN AU - NANDAKUMAR, ADITYA ARUNGUNRAM TI - Conglomerates as an investment option PY - 2013/// KW - INVESTMENT N2 - Some of the most successful business groups in India like Reliance Industries Ltd., The Tata Group, Aditya Birla Group and Mahindra Group are conglomerates. The business model of conglomerates thrives on the principle of diversification of risk. Aconglomerate enjoys an already existing customers base and can establish a new line of business with more ease than an unknown brand ER -