TY  - GEN
AU  - LOEWENBERGER, PAULINE
TI  - The role of HRD in stimulation supporting and sustaining creativity and innovation
PY  - 2014///
KW  - HUMAN RESOURCE DEVELOPMENT
N2  - Challenging environments call for creativity and innovation, dynamic processes that depend upon the interaction of the individual with the social and organizational environment, placing people issues in the foreground. Extant literature suggests anumber of problems. First the frequent confusion that surrounds what this actually means in practice. Second, regardless of the potential for all creative idea generation is not common for most individuals. Finally successful exploitation of new ideas must overcome social and organizational barriers in the work environment
ER  -