TY  - BOOK
AU  - Pillai, R.S.N
AU  - Bagavathi
TI  - Modern marketing: : Principles and practicies
SN  - 978-81-219-1697-6
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - S. Chand & Co. Ltd.
ER  -