TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: : An integrated markeing communications perspective
SN  - 978-1-25-902685-0
U1  - 659.1 
PY  - 2015///
CY  - New Delhi
PB  - McGrah Hill Education Pvt. Ltd.
ER  -