TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Bateson, John E. G.
TI  - Service marketing: : Concepts, strategies and cases
SN  - 978-93-868-5877-1
U1  - 658.8 
PY  - 2018///
CY  - Delhi
PB  - Cengage Learning
ER  -