TY  - BOOK
AU  - Hawkins, Del I.
AU  - Best, Roger J.
TI  - Consumer behavior: : Building marketing strategy
SN  - 0-07-058234-3
U1  - 658.8342 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Co. Ltd.
ER  -