TY  - BOOK
AU  - MCCARTHY, E Jerome
AU  - 
TI  - Basic marketing: A managerial approach
SN  - 0256020485
U1  - 658.8 
PY  - 1978///
CY  - ILLINOIS
PB  - RICHARD D IRWIN
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -