TY  - BOOK
AU  - ROBERTSON, Andrew
AU  - 
TI  - Strategic marketing: A business response to consumerism
SN  - 0852270666
U1  - 658.8 
PY  - 1978///
CY  - LONDON
PB  - ASSOCIATED BUSINESS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -